A website redesign costs $799 to $3,999+ with us, depending on how many pages and services the new site needs to cover, delivered in 2-week. Across the wider market, agencies quote anywhere from $3,000 to $250,000 or more for the same job, because almost none of them publish a real number until you are already on a call. We publish ours here instead.
How Much Does a Website Redesign Cost?
How much should a website redesign cost is really two questions: what does the market charge, and what should you actually pay. The honest answer to how much does it cost to redesign a website is a range, because a five-page brochure site and a fifteen-page site with e-commerce are not the same job. What most agencies do not tell you is which end of their range you will land on until they have already scoped your project. Here is what we charge, in full, before you ask:
| Package | Price | Pages | Delivery |
|---|---|---|---|
| Starter | $799 | Up to 5 responsive pages | 2-week delivery |
| Professional | $1,999 | Up to 10 responsive pages | 3 to 4 week delivery |
| Enterprise | $3,999+ | 15+ pages (or unlimited) | 4 to 8 week delivery |
For comparison, Teamvoy, one of the agencies ranking for this exact question, publishes an average website redesign cost breakdown: $2,500 to $15,000 for a small-business redesign, $40,000 to $100,000 for mid-market, and $80,000 to $250,000 or more for enterprise work. Those numbers are a fair read of the wider agency market. They are also ranges, not prices. Closing that gap is what this page is for.
What Actually Drives the Price Up or Down?
Seven things move a redesign quote more than anything else. Know these before you request one, and you will spot padding the moment you see it.
- Page count. Each unique template, home, service, location, product, needs its own design and build pass. Ten well-planned pages cost less than twenty pages nobody scoped in advance.
- Custom functionality. Booking systems, gated content, e-commerce checkouts and CRM integrations each add real development hours, not just design time.
- Content migration. Moving years of blog posts, product listings or case studies across platforms without breaking their SEO takes real time. It is the step agencies most often underquote.
- SEO migration. Every URL that changes needs a mapped 301 redirect and its metadata carried over. Skip this and a redesign can lose the rankings the old site took years to earn.
- Photography and video. Real assets photographed or filmed for your business cost more than stock images, and they are also the difference buyers notice first.
- Copywriting. A redesign with the old copy pasted into a new template looks new and reads exactly as dated as before.
- Timeline. A rushed four-week enterprise build costs more per hour than the same scope spread across ten weeks, because it forces overtime instead of a normal pace.
Website Redesign Cost by Business Size
Starter ($799) fits a small business or personal brand. It covers up to 5 responsive pages and the basics done properly: mobile-friendly design and basic on-page seo setup.
Professional ($1,999) is where most growing businesses land. It covers up to 10 responsive pages, with advanced seo + schema markup and speed optimization (90+ score) built in rather than bolted on afterward.
Enterprise ($3,999+) is the tier for complete solution for established businesses needing advanced features, e-commerce, and custom functionality.
Where this differs from the market ranges above: our numbers are the actual price, not a starting estimate that grows once a discovery call finds "extra" requirements. What you see in the table is what you pay, with the scope that earns it listed next to it.
Agency, Freelancer or DIY: What the Price Actually Buys
A freelancer is usually the cheapest option and the highest-risk one. You get one person's time, which means one point of failure if they get busy, get sick, or move on to another client mid-project. A large agency costs more, because you are paying for account managers and a bigger team. Your project is also one of many on their board.
We sit in between on purpose: fixed pricing like a defined project, but direct access to the person actually writing the code. Not an account manager relaying messages to a developer you never speak to. That is not a claim every agency this size can make honestly. It is worth asking whoever else you are comparing us to.
The Real Timeline, Because It Is Tied to the Price
Delivery runs $799 in 2-week delivery, $1,999 in 3 to 4 week delivery, and $3,999+ in 4 to 8 week delivery. That timeline is not padding. Writing genuinely different content for every page is slower than designing the templates that hold it. That writing time is most of what separates a five-page site from a fifteen-page one.
What We Actually Delivered: The Carter Hearing Redesign
We redesigned Carter Hearing's site in 4 weeks and delivered 180% more organic traffic and 45% more booking enquiries. Carter Hearing runs four clinics and two mobile hearing-aid units across British Columbia. Their old site did not reflect the trust needed to compete with corporate chains, and booking was not clearly connected to their scheduling system. Image optimisation alone took the homepage from 4.2 MB to 840 KB. That dropped mobile Largest Contentful Paint from 6.8 seconds to 2.4 seconds before we touched anything else on the page, well inside the 2.5-second threshold Google publishes for a good score. Full details are in the Carter Hearing case study.
A different industry needs a different redesign, not the same template with new colors. Carter Skin, a med spa running two clinic locations, is the other real example. Its old site undersold the treatments on offer and made booking harder than it should be. Over 70% of its visitors were on phones. So the redesign led with a fast, frictionless mobile booking flow instead of the desktop-first layout the old site had. We do not have traffic figures to publish for this one yet, only the delivered build: full redesign, both locations, five weeks. Not every project gets measured the same way, and we would rather say so than attach a number that is not real.
What a Redesign Actually Includes
"Redesign" means different things to different agencies. Here is exactly what $1,999 buys in our Professional package, the tier most growing businesses choose:
- Fully custom design
- Up to 10 responsive pages
- Advanced SEO + schema markup
- Speed optimization (90+ score)
- Google Analytics + Search Console
- Blog setup with categories
- 2 rounds of revisions
- 3 to 4 week delivery
- 60-day post-launch support
Compare that list against any quote you get back. A cheaper quote missing schema markup, a speed target, or a defined revision count is not actually cheaper. It is the same job with pieces removed and no mention of which ones.
Hidden Costs Nobody Mentions Until the Invoice
The quote is rarely the whole cost. Domain and hosting run separately, usually $10 to $50 a month depending on the platform. Ongoing care is the one most redesign quotes leave out entirely: updates, backups, security monitoring and a real person to call when something breaks. Skip it and that cost shows up later as an emergency callout instead. Ours are published too: Basic Care at $99/month, Standard Care at $199/month, and Premium Care at $399/month. They are optional. If you would rather have your own developer handle maintenance, you can, since you own the code either way.
Will a Redesign Hurt My SEO Rankings?
Not if it is planned properly. A small wobble for a week or two while Google recrawls the new pages is normal. Rankings actually get lost when URLs change without redirects, or when content gets gutted in the process. SEO migration in the cost breakdown above exists to prevent exactly that. We wrote a full guide on protecting rankings through a redesign if that risk is the thing keeping you from starting: website redesign without losing your rankings.
How to Budget for Your Redesign Without Overpaying
How much to redesign a website should be a number your business arrives at deliberately, not one you back into after three quotes disagree. A website redesign budget starts with your real page count and required features, not with a number you saw on someone else's pricing page. List every integration you actually need, booking, CRM, payments, before requesting quotes. "We will scope that later" is where budgets drift. Ask every agency you compare for a fixed number in writing, not an estimate that moves once the work starts. Ask directly what happens to your existing rankings and content during the move. An agency that hesitates on that question has not done this enough times to run it well.
