Carter Hearing
A healthcare site built for patient trust and local appointment bookings
Project Overview
About this project
Carter Hearing needed a website that would make patients feel safe and confident before they even walked through the door. We replaced their outdated template site with a clean, trust-focused WordPress build that ranks in local search and turns mobile visitors into booked appointments.
Project Details
- Client
- Carter Hearing
- Industry
- Healthcare
- Location
- United States
- Duration
- 4 weeks
- Year
- 2023
Services Used
Tech Stack
The Challenge
What was holding them back
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
- 1Template site looked unprofessional — undermining patient confidence in a healthcare setting
- 2No mobile optimisation despite 70%+ of visitors coming from phones
- 3Poor local search visibility — not appearing for nearby hearing clinic searches
- 4Appointment booking process was buried and confusing, causing drop-off
- Clean, professional design with clear trust signals — certifications, team bios, and patient testimonials
- Mobile-first development with thumb-friendly navigation and tap-to-call buttons
- Local SEO: healthcare schema markup, location pages, and Google Business Profile integration
- Appointment booking moved to the top of the page with a single-step contact form and clear call-to-action
- Optimised page speed to pass Core Web Vitals on all devices
Our Solution
What we built and why
Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.
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