CascadiaSTR
A polished short-term rental brand launched with strong local SEO from day one
Project Overview
About this project
CascadiaSTR is a Pacific Northwest short-term rental company that needed a brand-level website to compete with established players in their market. We built a polished, fast site with a frictionless booking flow and a local SEO strategy that started generating organic traffic from the day of launch.
Project Details
- Client
- CascadiaSTR
- Industry
- Short-Term Rental
- Location
- Pacific Northwest, USA
- Duration
- 5 weeks
- Year
- 2024
Services Used
Tech Stack
The Challenge
What was holding them back
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
- 1New brand with no online presence — needed to compete immediately against established STR operators
- 2No clear brand identity — required design direction alongside the development
- 3Booking flow needed to feel premium and trustworthy to justify above-average nightly rates
- 4Local SEO from scratch in a competitive Pacific Northwest vacation rental market
- Full brand and web design — logo direction, colour palette, and typography system
- Conversion-focused property showcase with high-quality imagery and clear booking CTAs
- Local SEO strategy from day one: location schema, regional keyword targeting, and sitemap setup
- Fast, lightweight WordPress build with custom Gutenberg blocks for easy content management
- Trust-building elements: reviews integration, property highlights, and host story section
Our Solution
What we built and why
Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.
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CascadiaSTR — by the numbers
"Websloop was great to work with! Very available, understood the project, and communicated very well. They did a great job on our website CascadiaSTR."
Ben Frost
Founder, CascadiaSTR
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