| Homepage | First impression | What you build, where you build, how to contact you, three to six project photos, trust badges, quote button |
| Services | Explain what you build | One page per service, typical project types, process overview |
| Projects | Prove your experience | Photos, location, project type, size, your role, short results summary |
| About and team | Build trust | Company story, years in business, team photos, licences, insurance, safety record |
| Process | Show how work runs | Steps from first call to handover, realistic timeline, what happens at each step |
| Careers | Attract workers | Open roles, benefits, how to apply |
| Service area | Rank where you work | One page per area you cover, with local projects on it, not copies with the town name swapped |
| Contact or quote | Turn visits into leads | Short form, phone, email, address, map, working hours |