Graphic Design & Branding

Published 2026 guides put a professional small-business logo at $300 to $2,000, and a full brand identity package for an established small business at $1,500 to $5,000. We do not sell a fixed logo tier. We quote your project by scope, itemized and agreed in writing before any work starts, which is the same rule every other service here follows. The 30-minute consultation that produces that quote is free.

Ours covers the logo with the variations you actually need, a written colour palette and typography set, and usage guidelines so the brand stays consistent after we hand it over. Marketing and social media graphics and print materials such as business cards, flyers and brochures are available alongside it. Exactly which of those are in your project is itemized in the proposal before you sign.

With us, yes, and it is written into your proposal rather than assumed. This matters more than most people realise: under US copyright law the designer keeps the rights by default, and paying an invoice does not transfer them without a written assignment. If you hired a freelancer and never signed one, they may still legally own your logo. Ask any designer for that in writing.

Vector files are the ones that matter. AI, EPS or SVG scale cleanly to signage, vehicle wraps, embroidery and large-format print without going soft at the edges. Alongside those you get PNG with a transparent background for web and social, and JPG where a flat file is needed. The exact deliverable list is itemized in your proposal, so nothing arrives as a surprise.

Industry guidance puts a professional custom logo for a small business at one to four weeks, driven mostly by how quickly feedback comes back rather than by drawing time. We give you a dated timeline in the proposal rather than a generic range, and we build it around your actual launch date. If the logo is part of a website project, the design work runs in parallel with the build instead of holding it up.

The number is written into your proposal before you sign, the same way our website scopes are. We do not publish a universal figure, because a rebrand for an established business and a logo for a brand-new one are not the same job. Industry guidance is that a few well-considered directions beat a large batch of loosely developed ones, and we agree. An open-ended revision count is where projects quietly stop ending.

Yes. The design work is priced and delivered on its own if that is all you need. It is built to sit alongside a website because that is where most of our clients start, but nothing about the logo, branding or print work depends on us also building the site. If you already have a site you like, we can design to match what is there.

Yes, and it is often the right call. If the mark still carries recognition with your customers, replacing it outright throws away equity you already paid for. We look at what is working, what is failing in practice such as illegibility at small sizes or a file that only exists as a low-resolution JPG, and we modernise rather than start over where that serves you better.

Yes. Business cards, flyers and brochures are part of the service, set up as print-ready files at the right resolution and colour space. This is where brand consistency usually breaks: the website says one thing and the printed card says another, because they were commissioned from two different people months apart. Designing both from one brief is what prevents that.

A generator gives you a template that other businesses are also using, and usually no vector file and no ownership. That is fine for a placeholder. It is a problem when you need the mark on a van, a sign or an embroidered shirt, or when you discover you cannot legally stop someone else using it. What you are paying a designer for is originality, the working files and the rights.

The logo gallery on this page is real work from our design projects. We do not have written graphic-design case studies yet, because this is a newer part of what we offer, and we would rather say that than dress up a website case study as a branding one. Our web design case studies are published in full, with the client names on them, if you want to judge how we work.

That is the main reason to buy the two together. When the site and the brand come from one brief, the colours, type and spacing match by construction rather than by someone eyeballing a hex code later. If we build your website too, the palette and typography in your brand guidelines are the same ones in the stylesheet, not an approximation of them.