An author website rebuilt from a corrupted, dated site into a clean page that sells the book
Project Overview
David Baxter, the leadership speaker and consultant behind David Baxter & Associates, also writes under his own name. His book, The Uncommon Leader, sets out ten laws of leadership. He drew them from his own path through hardship into consulting and speaking. The old davidbaxterbooks.com site was corrupted, and the design no longer worked. We rebuilt it from scratch in WordPress with Elementor. It is early days since launch, but traffic is already up 50% against the old site.
Project Details
Services Used
Tech Stack
The Challenge
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
Our Solution
Our approach was methodical: fix the technical foundations first, then focus on design and conversion. Every decision was driven by a measurable business result. Anything that did not move one of those numbers was left out of scope.
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Verified Results
David Baxter Books launched in 2026 after a 2 to 4 weeks build. The figures below are the change the client reported after that launch. We publish the client name and a link to the live site with every case study, so the site behind these numbers can be checked.
More Work
Other projects with a comparable problem or industry. Each one names the real client, sets out what was built, and reports the measured change afterwards. None of them stop at describing the design.
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Building client websites since 2015
Sources last checked 14 August 2026. Outside figures used on this page are listed here with their source, so you can check them yourself instead of taking our word for it.
Google treats a page as fast on three measures. Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. All three are read at the 75th percentile of real page loads.
“LCP should occur within 2.5 seconds of when the page first starts loading.”
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