A Newcastle skylight installer’s Wix site redesigned into one that actually turns visitors into calls
Project Overview
Hunter Premium Skylights is run by Scott Holland. He installs Velux skylights, solar lights, attic ladders, and roof ventilation across the Newcastle, Hunter, and Port Stephens region of NSW. Their site was already built on Wix. The redesign stayed on that platform, with custom code layered on top plus on-page and technical SEO. Traffic rose 80% afterward and inquiries rose 55%. Their own analytics also showed a sharp jump in queries arriving from AI answer engines. That is real evidence the SEO work reaches beyond traditional search.
Project Details
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Tech Stack
The Challenge
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
Our Solution
Our approach was methodical: fix the technical foundations first, then focus on design and conversion. Every decision was driven by a measurable business result. Anything that did not move one of those numbers was left out of scope.
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Client-Reported Results
Hunter Premium Skylights launched in 2025 after a 3 weeks build. The figures below are the change the client reported after that launch. We publish the client name and a link to the live site with every case study, so the site behind these numbers can be checked.
More Work
Other projects with a comparable problem or industry. Each one names the real client, sets out what was built, and reports the measured change afterwards. None of them stop at describing the design.
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Book a free 30-minute consultation. We will review your current site, understand your goals, and tell you exactly what we would do differently and why. Builds start at $799 and ongoing care plans at $99 a month, quoted as a fixed number before any work begins.
Building client websites since 2015
Sources last checked 14 August 2026. Outside figures used on this page are listed here with their source, so you can check them yourself instead of taking our word for it.
Google treats a page as fast on three measures. Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. All three are read at the 75th percentile of real page loads.
“LCP should occur within 2.5 seconds of when the page first starts loading.”
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