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Hunter Premium Skylights
Construction & TradesNewcastle, Australia3 weeks

Hunter Premium Skylights

How a Newcastle skylight and roof ventilation installer’s Wix site was redesigned to turn local searches into calls and quote requests

+80%Traffic Increase
+55%Inquiries Increase
3wkDelivered In
2025Launched
Falcon RidgeCarter HearingCascadiaSTRInvoicyAimo XAiden Van NielenA-Team PaintingM8owes ConstructionON ArchitectureRe-AmpedPremier PaintingHunter SkylightsMaintecSparky Solar

Project Overview

About this project

Hunter Premium Skylights is Scott Holland’s business. He is a carpenter by trade and a Velux recommended installer, fitting skylights, solar lights, attic ladders, and roof ventilation across the Newcastle, Hunter, and Port Stephens region of NSW. The way he wins work is the way most roofing and home-service contractors do: a homeowner searches, compares two or three local installers on a phone, and calls one. The site was already on Wix, so we redesigned it there, added custom code, and did the on-page and technical SEO. Traffic rose 80% afterward and inquiries rose 55%. Their own analytics also showed a sharp jump in visits arriving from AI answer engines, which is real evidence the SEO work reaches beyond traditional search.

  1. 01AuditSite and competitors reviewed
  2. 02Design & build3 weeks
  3. 03Launch2025
  4. 04Ongoing careWe still maintain the site
hunterpremiumskylights.com
Hunter Premium Skylights website after the website redesign

Project Details

Client
Hunter Premium Skylights
Industry
Construction & Trades
Location
Newcastle, Australia
Duration
3 weeks
Year
2025

Tech Stack

WixCustom Code

Run a roofing or skylight business? See how we build roofing websites, with published prices.

Roofing website design

The Challenge

What was holding them back

Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.

  • 1The existing Wix site listed the full service range, skylights, solar lights, attic ladders, and ventilation, but wasn’t converting that traffic into real inquiries.
  • 2A trades business like this lives or dies on local search visibility, and the site had no real on-page or technical SEO behind it.
  • 3Scott works a whole region, not one suburb, so the site needed to show up for searches in Newcastle, Maitland, and the towns around them, not only for the business name.
  • 4The redesign had to stay inside Wix rather than migrate platforms and rebuild the existing setup from scratch.

Our Solution

What we built and why

Our approach was methodical: fix the technical foundations first, then focus on design and conversion. Every decision was driven by a measurable business result. Anything that did not move one of those numbers was left out of scope.

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  • A full redesign of the existing Wix site, delivered in 3 weeks with no platform migration.
  • Custom code added on top of Wix’s default editor for the parts the visual builder alone couldn’t handle.
  • On-page SEO across the site (titles, headings, page structure) plus a technical SEO pass on top of the rebuild.
  • Separate pages for the searches that bring in jobs, such as skylight installation Newcastle, roof ventilation Newcastle, attic ladders Newcastle, and skylights Maitland, instead of one services page trying to rank for all of them.
  • The phone number sits in the header and repeats down the page as a tap-to-call link, so a homeowner on a phone is one tap from Scott at any point.
  • Trust shown before the first scroll: Velux recommended installer, over 10 years’ experience, and carpenter by trade, followed by the eight steps from first call to final walkthrough.
  • Streamlined calls to action through the page instead of relying on a single contact form at the bottom.
  • Ongoing website maintenance and support after launch: forms, navigation and the site’s key call-to-action placements checked regularly rather than left to break silently.
  • A maintenance check found the responsive layout was putting key content and the call-to-action out of ideal position on smaller screens. Wix responsive settings were adjusted and desktop, tablet and mobile views retested.

See It Live

The full page, top to bottom

hunterpremiumskylights.com captured end to end. This Newcastle skylight installer came to us already on Wix, and the redesign ran three weeks in 2025. A trades site is hard to judge from a cropped hero shot, so the full scroll is what is shown here.

Full page screenshot of the Hunter Premium Skylights website

Client-Reported Results

Hunter Premium Skylights: by the numbers

Hunter Premium Skylights launched in 2025 after a 3 weeks build. The figures below are the change the client reported after that launch. We publish the client name and a link to the live site with every case study, so the site behind these numbers can be checked.

+80%Traffic Increase
+55%Inquiries Increase
3wkDelivered In
2025Launched

More Work

Related case studies

Other projects with a comparable problem or industry. Each one names the real client, sets out what was built, and reports the measured change afterwards. None of them stop at describing the design.

FAQ

Questions about this project

What contractors ask us most about redesigning a Wix site, answered with what happened on the Hunter Premium Skylights project: how long it took, whether to stay on Wix or move, and what a redesign costs. The Wix facts come from Wix's own help center.

Still have questions? Get in touch →

Ready to grow?

Let's build your success story

Book a free 30-minute consultation. We will review your current site, understand your goals, and tell you exactly what we would do differently and why. Builds start at $799 and ongoing care plans at $99 a month, quoted as a fixed number before any work begins.

Sources & authorship

Who wrote this, and what it is based on

Habib Ahmed, founder and lead developer at The Websloop
Habib Ahmed, founder and lead developer

Building client websites since 2015

Sources last checked 14 August 2026. Outside figures used on this page are listed here with their source, so you can check them yourself instead of taking our word for it.

Google treats a page as fast on three measures. Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. All three are read at the 75th percentile of real page loads.

“LCP should occur within 2.5 seconds of when the page first starts loading.”
Core Web Vitals, web.dev (Google)https://web.dev/articles/vitals