From invisible to market leader in 55+ independent living
Project Overview
Falcon Ridge Estates came to us with an outdated website that was losing potential residents to competitors. Their site was slow, not mobile-friendly, and had no meaningful presence in local search. We rebuilt it from scratch: a fast, conversion-focused WordPress site with local SEO baked in from day one.
Project Details
Services Used
Tech Stack
The Challenge
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
Our Solution
Our approach was methodical: fix the technical foundations first, then focus on design and conversion. Every decision was driven by a measurable business result. Anything that did not move one of those numbers was left out of scope.
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Client-Reported Results
Falcon Ridge launched in 2023 after a 6 weeks build. The figures below are the change the client reported after that launch. We publish the client name and a link to the live site with every case study, so the site behind these numbers can be checked.
More Work
Other projects with a comparable problem or industry. Each one names the real client, sets out what was built, and reports the measured change afterwards. None of them stop at describing the design.
Ready to grow?
Book a free 30-minute consultation. We will review your current site, understand your goals, and tell you exactly what we would do differently and why. Builds start at $799 and ongoing care plans at $99 a month, quoted as a fixed number before any work begins.
Building client websites since 2015
Sources last checked 14 August 2026. Outside figures used on this page are listed here with their source, so you can check them yourself instead of taking our word for it.
Google treats a page as fast on three measures. Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. All three are read at the 75th percentile of real page loads.
“LCP should occur within 2.5 seconds of when the page first starts loading.”
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