Falcon Ridge
From invisible to market leader in 55+ independent living
Project Overview
About this project
Falcon Ridge Estates came to us with an outdated website that was losing potential residents to competitors. Their site was slow, not mobile-friendly, and had no meaningful presence in local search. We rebuilt it from scratch — a fast, conversion-focused WordPress site with local SEO baked in from day one.
Project Details
- Client
- Falcon Ridge
- Industry
- Real Estate
- Location
- Brandon, Florida
- Duration
- 6 weeks
- Year
- 2023
Services Used
Tech Stack
The Challenge
What was holding them back
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
- 1Site loaded in over 8 seconds on mobile, causing most visitors to leave immediately
- 2No local SEO — invisible in Google searches for 55+ living in Brandon, FL
- 3Generic template design that failed to convey warmth or trust for a senior living community
- 4Contact forms not tracking properly — enquiries were being lost
- Custom WordPress build with hand-coded theme — no page builders, no bloat
- Mobile-first responsive design built around the emotions of the senior living decision journey
- Full local SEO setup: schema markup, Google Business Profile optimisation, location-specific content
- Core Web Vitals optimisation — sub-2-second load time on all devices
- Conversion-focused layout with clear CTAs and trust signals throughout
Our Solution
What we built and why
Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.
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