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Carter Skin
Beauty & WellnessCanada5 weeks

Carter Skin

A med spa website redesign built for trust, bookings, and a premium local presence

FullSite Redesign
2Clinic Locations
5wkDelivered In
WixPlatform
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Project Overview

About this project

Carter Skin & Wellness came to us with an outdated site that did not reflect the quality of their treatments or make it easy for clients to book. We redesigned their entire website on Wix, building a clean, premium experience that builds trust in their laser, injectable, and skincare treatments and turns browsers into booked appointments.

Project Details

Client
Carter Skin
Industry
Beauty & Wellness
Location
Canada
Duration
5 weeks
Year
2024

Services Used

Website RedesignLocal SEOWeb DesignBooking Setup

Tech Stack

WixWix BookingsCustom DesignGoogle Analytics

The Challenge

What was holding them back

Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.

  • 1Outdated site did not reflect the quality or premium positioning of the treatments on offer.
  • 2Aesthetic treatments are a high-trust category, so clients needed confidence before booking.
  • 3Over 70% of visitors browsed on phones, so the mobile experience had to be fast and easy to use.
  • 4Treatment pages needed clear benefit and pricing information without feeling clinical or overwhelming.

Our Solution

What we built and why

Our approach was methodical: fix the technical foundations first, then focus on design and conversion. Every decision was driven by a measurable business result. Anything that did not move one of those numbers was left out of scope.

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  • Full redesign with a clean, premium aesthetic matching the brand across both clinic locations.
  • Conversion-focused treatment pages with benefit callouts, pricing guidance, and social proof.
  • Mobile-first responsive design with a fast, frictionless booking flow.
  • SEO-structured content targeting local med spa and treatment search terms for organic growth.
  • Trust-building elements including testimonials and clear before/after messaging.
  • Every service page was structured so the next step was obvious the moment a visitor finished reading, rather than leaving them to search the site for how to book.

Client-Reported Results

Carter Skin: by the numbers

Carter Skin launched in 2024 after a 5 weeks build. The figures below are the change the client reported after that launch. We publish the client name and a link to the live site with every case study, so the site behind these numbers can be checked.

FullSite Redesign
2Clinic Locations
5wkDelivered In
WixPlatform

More Work

Related case studies

Other projects with a comparable problem or industry. Each one names the real client, sets out what was built, and reports the measured change afterwards. None of them stop at describing the design.

Ready to grow?

Let's build your success story

Book a free 30-minute consultation. We will review your current site, understand your goals, and tell you exactly what we would do differently and why. Builds start at $799 and ongoing care plans at $99 a month, quoted as a fixed number before any work begins.

Sources & authorship

Who wrote this, and what it is based on

Habib Ahmed, founder and lead developer at The Websloop
Habib Ahmed, founder and lead developer

Building client websites since 2015

Sources last checked 14 August 2026. Outside figures used on this page are listed here with their source, so you can check them yourself instead of taking our word for it.

Google treats a page as fast on three measures. Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. All three are read at the 75th percentile of real page loads.

LCP should occur within 2.5 seconds of when the page first starts loading.
Core Web Vitals, web.dev (Google)https://web.dev/articles/vitals
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