Carter Skin
A skincare brand built from scratch with a clean, conversion-first e-commerce experience
Project Overview
About this project
Carter Skin is a Canadian skincare brand that came to us with a product lineup, a brand direction, and no website. We built their entire online presence from scratch — a clean, premium e-commerce experience designed to communicate product quality, build trust with first-time buyers, and convert browsers into repeat customers.
Project Details
- Client
- Carter Skin
- Industry
- Beauty & Skincare
- Location
- Canada
- Duration
- 5 weeks
- Year
- 2024
Services Used
Tech Stack
The Challenge
What was holding them back
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
- 1No existing website — the brand needed a full digital presence built from the ground up
- 2Skincare is a high-trust category — shoppers needed confidence in ingredients, results, and brand credibility
- 3Over 70% of shoppers browsed on phones — the mobile experience had to be fast and easy to use
- 4Product pages required detailed ingredient and benefit content without feeling clinical or overwhelming
- Custom website designed and built from scratch with a clean, premium aesthetic matching the brand
- Conversion-focused product pages with ingredient breakdowns, benefit callouts, and social proof
- Mobile-first responsive design with a fast, frictionless checkout flow
- SEO-structured content targeting skincare and beauty search terms for organic growth
- Trust-building elements including before/after sections, ingredient transparency, and brand story
Our Solution
What we built and why
Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.
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