A national keynote speaker’s website rebuilt to book more dates and show real trust from real names
Project Overview
David Baxter is an award-winning national speaker and leadership consultant. He runs David Baxter & Associates, LLC, and trains staff at firms, schools, and nonprofits across the country. We rebuilt his site in WordPress from the ground up. It now carries the same trust he earns on stage, and it turns event planners and school leaders into booked dates.
Project Details
Services Used
Tech Stack
The Challenge
Before we started, we ran a full audit of the existing site and the competitive environment. These were the core problems we needed to solve.
Our Solution
Our approach was methodical: fix the technical foundations first, then focus on design and conversion. Every decision was driven by a measurable business result. Anything that did not move one of those numbers was left out of scope.
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Verified Results
David Baxter launched in 2026 after a 2 weeks build. The figures below are the change the client reported after that launch. We publish the client name and a link to the live site with every case study, so the site behind these numbers can be checked.
More Work
Other projects with a comparable problem or industry. Each one names the real client, sets out what was built, and reports the measured change afterwards. None of them stop at describing the design.
Ready to grow?
Book a free 30-minute consultation. We will review your current site, understand your goals, and tell you exactly what we would do differently and why. Builds start at $799 and ongoing care plans at $99 a month, quoted as a fixed number before any work begins.
Building client websites since 2015
Sources last checked 14 August 2026. Outside figures used on this page are listed here with their source, so you can check them yourself instead of taking our word for it.
Google treats a page as fast on three measures. Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. All three are read at the 75th percentile of real page loads.
“LCP should occur within 2.5 seconds of when the page first starts loading.”
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