The best roofing SEO keywords are the searches homeowners and property managers type when they are ready to hire: a service or roof type, plus “near me” or a town. Think roof leak repair near me, commercial roof replacement, metal roofing contractors, roofers in my area. Below are 112 roofing keywords with their monthly US search volume, keyword difficulty and the price advertisers pay Google per click, grouped by the kind of page that should target them.
This is the roofing keywords list we use ourselves when we plan pages for roofing companies. It answers the searches for roofing keywords, keywords for roofing company websites, roofer keywords, roofing contractor keywords, the best roofing keywords, top roofing keywords, and roofing company SEO ranking keywords, because they all want the same thing: which searches bring roofing jobs, and what to do with them. It also lists the popular roofing searches you should ignore, which no other list we found does.
Where do these roofing keywords come from?
Two sources, both dated. The category tables come from a Semrush US export pulled on 26 September 2026, filtered to keywords with a difficulty of 20 or less, which is where a roofing company without a big link profile can realistically compete. The head terms come from Google Keyword Planner, pulled on 27 September 2026. Google shows volumes as rounded ranges rather than exact counts, so treat every figure as a band.
Tools disagree, sometimes by a factor of ten, because each estimates from different data. That is normal and it does not make the numbers useless. What matters is the order: which searches are big, which are small, and which cost advertisers the most per click. Pull fresh numbers for your own towns before you build anything.
What are the biggest roofing searches?
These are the head terms, the short searches with the most volume across the US, from Google Keyword Planner. They are dominated by the map pack, so for most roofers they are won with a strong Google Business Profile rather than a single page.
| Search | Monthly US searches (Google) |
|---|---|
| roofers near me | 165,000 |
| roofing companies near me | 165,000 |
| roofers | 165,000 |
| roofing contractor | 135,000 |
| roofing companies | 110,000 |
| roof repair near me | 90,500 |
| roofing contractors near me | 40,500 |
| best roofing company near me | 8,100 |
| local roofing companies | 8,100 |
| best roofers near me | 8,100 |
| metal roofing companies near me | 6,600 |
| roofers in my area | 4,400 |
| affordable roofers near me | 2,400 |
Nearly every one ends in “near me” or means it. Google answers those with nearby businesses, which is why the local SEO for roofing companies work matters more for these searches than any amount of writing on your homepage.
How to read the keyword tables
- Volume: estimated monthly searches in the US. Your town sees a slice of it.
- KD: Semrush keyword difficulty from 0 to 100. Lower means fewer strong pages to beat.
- CPC: what advertisers bid per click on Google Ads. A high CPC is the clearest sign a search brings paying customers, because advertisers only keep paying for clicks that turn into jobs.
- Intent: Semrush’s label for what the searcher wants. Transactional and commercial searches are buyers; informational ones are researching.
The CPC column is the one most keyword lists leave out, and it is the most useful. A search with 1,000 monthly volume and a $30 CPC is usually worth more to a roofer than one with 5,000 volume and a $1 CPC, because the first one is full of people ready to hire.
Roof repair and replacement keywords
The core of every roofing site. Each main service in this table deserves its own page, with the smaller variants covered on that same page.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| roofing repair | 12,100 | 19 | $22.10 | Commercial |
| roof waterproofing services | 4,400 | 4 | $7.40 | Commercial |
| roof maintenance services | 2,900 | 17 | $19.92 | Commercial |
| roofing maintenance | 1,600 | 19 | $13.54 | Commercial |
| metal roofing installers near me | 1,600 | 18 | $18.09 | Transactional |
| residential roof maintenance | 1,600 | 9 | $6.58 | Commercial |
| roof repair specialists | 1,300 | 16 | $15.93 | Commercial |
| commercial roof replacement near me | 1,300 | 14 | $40.70 | Transactional |
| commercial flat roof replacement | 1,300 | 13 | $26.01 | Commercial |
| commercial roof repairs near me | 1,000 | 7 | $38.35 | Transactional |
| steel roof installers | 1,000 | 15 | $23.44 | Commercial |
| commercial roofing replacement | 1,000 | 17 | $30.49 | Commercial |
| asphalt shingle roof replacement | 1,000 | 16 | $13.47 | Informational |
| roof tile replacement | 1,000 | 19 | $18.38 | Commercial |
| re roofing service | 880 | 20 | $9.69 | Commercial |
Roof leak, storm and hail keywords
Smaller volumes, but these are urgent searches from people who want someone today. They belong on a storm or leak repair page that is live before the season.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| roof leak repair near me | 5,400 | 7 | $24.29 | Transactional |
| leaking roof repair near me | 1,300 | 20 | $24.29 | Transactional |
| roof leak repair contractors | 880 | 20 | n/a | Commercial |
| hail resistant roof | 720 | 13 | $5.10 | Commercial |
| hail proof roof | 390 | 5 | $4.41 | Informational |
| commercial roof leak repair near me | 320 | 2 | $49.66 | Transactional |
| hail resistant roofing | 260 | 20 | $5.57 | Informational |
| roof leaks repair near me | 260 | 18 | $24.29 | Transactional |
| high wind resistant roofing material | 170 | 6 | n/a | Commercial |
Commercial and flat roofing keywords
The highest cost per click in the export, often $20 to $35, because commercial jobs are large. If you do commercial work, these deserve a separate page from your residential services.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| commercial roofing contractors | 14,800 | 15 | $29.00 | Commercial |
| commercial roofing near me | 12,100 | 5 | $31.65 | Transactional |
| commercial roof replacement | 12,100 | 8 | $30.49 | Commercial |
| commercial roofing services | 9,900 | 11 | $24.10 | Commercial |
| commercial roof installation | 5,400 | 6 | $19.24 | Transactional |
| commercial roof repairs | 3,600 | 9 | $35.50 | Commercial |
| commercial roofer near me | 2,900 | 7 | $31.65 | Transactional |
| commercial roof contractors | 2,900 | 16 | $21.84 | Commercial |
| commercial flat roof repair | 2,400 | 8 | $26.80 | Transactional |
| commercial roofing repair | 1,900 | 6 | $35.50 | Commercial |
| flat roofing company | 1,600 | 20 | $19.74 | Commercial |
| commercial roofing installation | 1,600 | 14 | $19.24 | Transactional |
| commercial metal roof repair | 1,600 | 8 | $33.10 | Commercial |
| commercial shingle roofing | 1,300 | 10 | $14.39 | Commercial |
| commercial roof insulation | 1,300 | 20 | $9.42 | Informational |
Metal, tile and shingle roofing keywords
Searches that name a material usually come from homeowners who have already decided what they want. Build a page only for the roof types you actually install.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| metal roofing near me | 14,800 | 20 | $11.80 | Transactional |
| metal roofers | 12,100 | 15 | $5.97 | Commercial |
| metal roofing contractors | 5,400 | 15 | $23.44 | Commercial |
| steel roofing contractors near me | 4,400 | 6 | $20.76 | Transactional |
| metal roofing contractor | 3,600 | 16 | $23.44 | Commercial |
| tin roofing contractors | 2,900 | 15 | $23.44 | Commercial |
| metal roof installers near me | 2,900 | 18 | $20.76 | Transactional |
| metal roof installers | 2,400 | 19 | $10.06 | Commercial |
| roof coating services | 2,400 | 4 | $10.23 | Commercial |
| metal roof repair near me | 2,400 | 17 | $17.24 | Transactional |
| dimensional shingles | 2,400 | 16 | $2.10 | Informational |
| architectural shingles vs 3 tab | 2,400 | 17 | $1.45 | Informational |
| roof tin | 1,900 | 18 | $1.17 | Commercial |
| driftwood shingles | 1,900 | 6 | $2.00 | Commercial |
| 3 tab shingles vs architectural | 1,900 | 16 | $1.45 | Informational |
Roof cost and estimate keywords
Mostly research, with low cost per click, but homeowners asking about price are close to buying. Answer them in a cost guide that links to your service pages.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| average price for new roof | 590 | 19 | $5.00 | Transactional |
| architectural shingles cost | 390 | 19 | $1.90 | Informational |
| 3-tab vs architectural shingles cost difference | 390 | 8 | $3.22 | Commercial |
| roof price | 320 | 20 | $6.91 | Transactional |
| roofing companies with financing near me | 320 | 2 | $25.73 | Transactional |
| average price of roof replacement | 320 | 15 | $5.10 | Transactional |
| average price for roof replacement | 320 | 20 | $5.10 | Transactional |
| free roof estimate near me | 320 | 2 | $47.30 | Transactional |
| price per square to replace roof | 260 | 20 | $3.83 | Commercial |
| roofing company near me free estimate | 260 | 12 | $29.49 | Transactional |
| silicone roof coating price | 260 | 3 | $2.41 | Transactional |
| 3 ft by 16 ft metal roofing price | 260 | 5 | $2.59 | Transactional |
| how much is a bundle of roofing shingles | 210 | 0 | $0.99 | Informational |
| architectural shingles prices | 210 | 8 | $1.90 | Transactional |
| 3 tab shingles price | 210 | 20 | $1.37 | Transactional |
Best and top roofing company keywords
People comparing roofers. These are won with reviews, credentials and a strong Business Profile more than with a single page targeting the phrase.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| top roofing companies | 1,600 | 13 | $15.29 | Commercial |
| top 100 roofing companies | 1,300 | 0 | n/a | Informational |
| top rated roofing companies | 1,000 | 20 | $23.42 | Commercial |
| best commercial roofing company | 1,000 | 13 | $40.61 | Commercial |
| best roofing practices | 880 | 13 | $6.93 | Informational |
| best shingles | 720 | 20 | n/a | Commercial |
| top 10 roofing companies | 720 | 11 | $10.18 | Commercial |
| affordable metal roofing | 720 | 6 | $4.05 | Commercial |
| best roofing websites | 590 | 12 | $6.69 | Informational |
| best roofing shingles brands | 590 | 13 | $2.24 | Commercial |
| best roof repair near me | 480 | 17 | $20.44 | Transactional |
| affordable roofing companies | 480 | 17 | $17.79 | Commercial |
| best asphalt roof shingles | 480 | 16 | $2.19 | Commercial |
| best rated asphalt shingles | 480 | 18 | $2.19 | Commercial |
| best roof coating | 480 | 11 | $1.27 | Commercial |
Near me and local roofing keywords
Searches that name the area or say near me. The map pack answers most of them, so your profile and town pages carry these.
| Keyword | Volume | KD | CPC | Intent |
|---|---|---|---|---|
| roof fixers near me | 2,900 | 15 | $28.92 | Transactional |
| roof coating companies near me | 1,300 | 3 | $11.41 | Transactional |
| flat roofers near me | 1,000 | 19 | $22.06 | Transactional |
| commercial flat roofing contractors near me | 1,000 | 19 | $21.46 | Transactional |
| roof coating services near me | 880 | 4 | $14.56 | Transactional |
| commercial roof contractors near me | 720 | 12 | $25.96 | Transactional |
| commercial roof restoration near me | 720 | 3 | $19.66 | Transactional |
| metal roofing contractor near me | 720 | 18 | $20.56 | Transactional |
| residential metal roofing contractors near me | 720 | 13 | $17.62 | Transactional |
| flat roof contractors near me | 720 | 8 | $13.63 | Transactional |
| flat roof repairs near me | 720 | 17 | $21.81 | Transactional |
| roof waterproofing services near me | 720 | 3 | n/a | Transactional |
| flat roof replacement near me | 720 | 6 | $25.41 | Transactional |
| asphalt shingle roofing near me | 590 | 17 | n/a | Transactional |
| commercial flat roof repair near me | 590 | 9 | $33.60 | Transactional |
Which roofing searches are not worth chasing?
Some of the biggest roofing searches in the same export are not from people hiring a roofer. They come from job seekers, from homeowners doing it themselves, and from people shopping for materials. They look tempting in a keyword tool because the volume is high, but the tiny CPC gives them away: advertisers have learned these clicks rarely become jobs.
| Search | Volume | CPC | Why to skip it |
|---|---|---|---|
| roof sealant | 6,600 | $1.66 | Materials and DIY shoppers |
| lightest roof | 6,600 | $2.08 | Research with no hiring intent |
| roofing felt | 4,400 | $0.79 | Materials and DIY shoppers |
| roof panels | 3,600 | $1.00 | Materials and DIY shoppers |
| ridge cap | 3,600 | $1.93 | Materials and DIY shoppers |
| felt paper | 3,600 | $0.36 | Materials and DIY shoppers |
| roofing jobs | 2,400 | $1.40 | Job seekers, not customers |
| roofing jobs near me | 2,400 | $1.19 | Job seekers, not customers |
Compare “roof sealant” at $1.66 a click with “roof leak repair near me” at $24.29. Both are about leaks. Only one is a homeowner who wants somebody to come and fix it. For what those clicks cost once they become leads, see our guide to roofing lead generation.
How do you match roofing keywords to pages?
A keyword list is only useful once each keyword has a home. The rule is one main search per page, with its close variants on the same page, and a new page only when the search needs a different answer.
| Keyword type | Example | Page that should target it |
|---|---|---|
| Head term, near me | roofers near me | Google Business Profile and homepage |
| Service | roof repair, roof replacement | One service page each |
| Material or roof type | metal roofing contractors | One page per material you install |
| Commercial | commercial flat roof repair | A commercial roofing page, split by service if you do a lot of it |
| Storm and leak | roof leak repair near me | A storm or leak repair page, live before the season |
| Service plus town | roof replacement [town] | A town page for each town that sends you work |
| Cost question | average price for new roof | A cost guide on your blog, linked to the service page |
| Best or top | top rated roofing companies | Your reviews, profile and an about page with proof |
If two pages on your site chase the same main search, Google has to pick one and often picks neither. Before writing a new page, search your own site for the keyword and extend the page that already covers it.
What are the best local roofing SEO keywords?
Local keywords follow a few patterns, and each one is worth a page only where you really work:
- [service] + [town]: roof repair Springfield, roof replacement Clark County.
- [material] + [town]: metal roofing contractor Boulder.
- roofing contractor / roofer + [town]: the broadest local page, usually your town page.
- [service] + near me: answered by the map pack, so by your profile more than a page.
Do not make a page for every town on the map. Google’s spam policies treat pages created to rank for specific, similar searches as doorway abuse. A page per town you genuinely serve, written about the jobs you do there, is the version that works.
How many roofing keywords should one page target?
One main keyword and its close variants. A roof repair page can reasonably cover roof repair, roof repair near me, roofing repair, home roof repairs and roof repair specialists, because they all want the same answer. It should not also try to rank for roof replacement or metal roofing; those need their own pages. Most roofing companies end up with six to ten service pages and one page per real town, and each of those carries a handful of variants rather than one exact phrase.
Where should roofing keywords go on a page?
- Title tag and H1: the main keyword, written for a person: “Roof Repair in Springfield | Company Name”.
- First 100 words: say plainly what you do and where.
- Headings: the questions homeowners ask, such as “How much does roof repair cost?”
- Image file names and alt text: describe the real photo, which usually includes the service and place anyway.
- Internal links: link to the page using words that describe it, like “metal roof installation”.
Write for the homeowner first. A keyword repeated into every sentence reads badly to the person you want to call you, and a page that answers the question clearly tends to cover the variants naturally anyway.
How do you find keywords for your own roofing company?
- List every service and roof type you want more work for, and every town you want it in.
- Type each into Google and note the autocomplete suggestions and the questions under “People also ask”.
- Check volumes in Google Keyword Planner (free with a Google Ads account) or a tool such as Ahrefs or Semrush.
- Look at Google Search Console for searches you already appear for but rank low on; those are the quickest wins.
- Map each keyword to one page, starting with the services that pay you best.
Once the keywords are mapped, the rest of roofing SEO is building and improving those pages. Our guide to SEO for roofers covers that step by step, and if you would rather hand the technical work over, our roofing SEO services are a fixed-price project.
