A complete rebuild of your site from the ground up: new design, new structure, new code, with all your existing content migrated and SEO preserved. The old site stays live until the new one launches.
A full website redesign is the right choice when the existing site has structural problems that targeted fixes cannot address: a platform that limits what you can do, a design that no longer reflects your business, a codebase that makes every change expensive, or conversion problems that are embedded in the page architecture rather than individual elements.
We start with an audit of your current site — what ranks, what converts, what is slow, and what SEO equity needs to be preserved — then design and build the new site on a staging environment. Content migrates, redirects are mapped, and the new site launches on your existing domain with zero downtime and your current site live until the final moment.
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Tell us what you need. We will review the scope and give you an honest recommendation for your project.
Start a ProjectWe review your analytics and Search Console data before design begins. What ranks, what converts, and what needs to be rebuilt all inform every design decision.
URL structure maintained where possible, 301 redirects implemented for every change, and metadata migrated. Organic rankings stay intact.
Modern CMS, clean code, and a design that can grow with your business — not one that needs refreshing in 18 months.
Before any design work starts, we review Google Analytics data, Search Console rankings, and a full site crawl. We document which pages rank, which drive enquiries, and which are slow or broken. That data shapes the new site structure, not aesthetic preference.
A redesign without an analytics-first audit often destroys rankings that took years to build.
Every URL on the old site is mapped to its new destination. 301 redirects are implemented and tested on staging before the DNS switch. Metadata — titles, descriptions, canonical tags — is migrated page by page. The goal is a Search Console ranking report that looks identical before and after launch.
We develop the new site on staging. Your current site takes enquiries throughout. DNS is switched only after the new site has passed performance checks, redirect verification, analytics setup, and final content review.
Every redesign we deliver targets sub-2-second load time and passing Core Web Vitals. PageSpeed scores are verified on staging before launch and documented. You do not inherit a performance debt that requires a separate remediation project afterwards.
You own everything: theme files, media, database, analytics access, and hosting relationship. Clean code means another developer can continue from it later. No proprietary builders, no lock-in.
Analytics, Search Console data, and site crawl reviewed. Ranking pages and conversion bottlenecks documented before design begins.
Complete new site developed on staging with content migrated and redirects implemented before touching the live domain.
Every URL on the old site mapped and redirected. Redirect map tested before DNS switch.
PageSpeed Insights scores documented before launch. Target: sub-2s load, passing Core Web Vitals.
Google Analytics 4 and Search Console confirmed tracking the new site. No data gap on launch day.
30 days of priority support after launch for any issues, adjustments, or questions.
Relevant proof
Our redesign work spans service businesses, e-commerce stores, and professional firms. The consistent outcome is better performance, preserved rankings, and measurable improvement in conversions.
A visual theme refresh updates the look without addressing underlying problems. A full redesign rebuilds from the right foundation.
Performance
Clean code built for speed from the start — target 85+ PageSpeed mobile.
New theme applied to old structure — performance depends entirely on the theme quality.
SEO
Rankings preserved via URL mapping, redirects, and metadata migration.
Theme refresh often changes URLs or resets metadata without a redirect plan.
Structure
Page architecture rebuilt for your current services, audiences, and search goals.
Old structure remains — same navigation problems, same content architecture.
Ownership
Clean, portable codebase you fully own with no dependency on a builder subscription.
Builder-dependent setup that locks your content into a specific tool.
Analytics, Search Console, and site crawl reviewed. Ranking pages, conversion bottlenecks, and SEO elements documented.
New site designed in Figma. Key pages approved before development starts.
New site developed on staging. Content migrated. Redirects mapped and implemented.
SEO verification, Core Web Vitals check, and DNS switch. Current site stays live until this moment.
Use this section to decide whether a custom build is the right investment now, or whether a lighter update would be enough.
Best fit when
Your website needs to support growth, search visibility, clean editing, and a distinct brand experience.
Each card describes a practical use case, not just a keyword variation. That keeps the page helpful and index-worthy.
Businesses whose site no longer reflects where they are today
A site built three or more years ago often represents an older version of your brand, team, and service offering.
Organisations where the site actively loses customers to competitors
When visitors choose competitors because your site looks less credible, a redesign is a revenue decision, not just an aesthetic one.
Companies that have outgrown a template and need proper architecture
Template sites have structural limits. A rebuild removes those limits and sets the right foundation for the next five years.
Businesses with a site that is slow, hard to update, or technically broken
When the cost of ongoing patches exceeds the cost of a proper rebuild, a redesign is the more economical long-term choice.
Brands expanding into new markets who need a site that reflects their growth
New services, new locations, or new audiences often require a different site structure that cannot be achieved by adding pages to an old template.
Get started today
Book a free 30-minute consultation. We will review your current situation and give you an honest assessment of what this service will do for your business.
Common questions about our full website redesign service.
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Habib is an excellent, hard working and proactive developer. He is in charge of our public web and I have to say we are very happy both with the quality and speed of any work we ask him for. Communication with him is also very fluid. In summary, a great professional and great person. Recommended Websloop Agency!
Luis Peiró Sancho-Sopranis
Founder & CEO at Invoicy
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