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alcon Ridge Estates, Brandon’s premier 55+ independent living community with three property locations (5 Outback Drive, 2100A Bell Ave, 2100B Bell Ave), needed a complete digital transformation to match the luxury and sophistication of their physical properties. Their outdated website failed to capture the essence of their modern living spaces and wasn’t effectively converting visitors into residents.
We partnered with Falcon Ridge Estates to create a sophisticated, user-friendly digital experience that showcases their properties through interactive 3D models, virtual tours, and an intuitive interface designed specifically for active seniors and their families.
Live Website
CascadiaSTR
RealEstate
1 Month
Falcon Ridge’s existing website was hindering their ability to attract and convert prospective residents. The outdated design, lack of visual appeal, and poor mobile experience were failing to represent the luxury lifestyle they offered. Families researching senior living options were leaving the site without taking action.
Implemented stunning 3D property models and virtual walk-throughs allowing prospective residents to explore suites, common areas, and amenities from home, increasing engagement by 240%.
Created an elegant, sophisticated interface using warm tones, high-quality imagery, and spacious layouts that mirror the premium living experience Falcon Ridge offers.
Designed an interactive floor plan explorer with detailed specifications, 360° views, and comparison tools, making it effortless to choose the perfect suite.
Rebuilt with larger fonts, clear navigation, high contrast, and touch-friendly elements optimized for seniors and their families browsing on mobile devices.
Created seamless navigation system between three locations (5 Outback Drive, 2100A Bell Ave, 2100B Bell Ave) with location-specific details and availability.
Showcased the vibrant social club, amenities, and community atmosphere through engaging galleries, testimonials, and lifestyle videos that tell the Falcon Ridge story.
The redesign delivered exceptional results, transforming the website into a powerful lead generation and conversion tool.
Monthly inquiries increased from 23 to 64 within first 3 months
Website traffic increased from 1,500 to 4,200 monthly active users
Mobile experience improvements led to 68% increase in mobile conversions
Average session duration increased from 1:24 to 6:12 minutes
85% of visitors now request property tours or more information
Founder & CEO at Invoicy
Conducted comprehensive research including interviews with current residents, family members, and property management. Analyzed competitor websites, user behavior patterns, and senior-focused UX best practices. Performed technical audit and content inventory.
Developed digital strategy focused on showcasing luxury lifestyle and building trust with families. Created detailed sitemap, defined conversion goals, and planned 3D visualization implementation with clear project roadmap.
Created modern, sophisticated designs with focus on accessibility and senior-friendly UX. Developed interactive prototypes showcasing 3D models and floor plans. Conducted usability testing with target demographic before development.
Built responsive website using modern technologies with emphasis on performance and accessibility. Integrated 3D property viewers, interactive floor plans, contact forms, and CRM system for lead management.
Conducted rigorous cross-device testing, accessibility audits, and performance optimization. Trained client on CMS and lead management system. Implemented staged rollout with monitoring and quick iteration based on early feedback.
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